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Describe your need
Part 1 of 5 - Your Business Details
How long have you been in business?
What is the primary goal for your business? What product or service do you sell or offer?
Describe your ideal customer or client.
An example might be: married women over 40.
What are three emotional reasons this group of people might be seeking your product or service?
For instance, if they were looking for a coach, they might be feeling overwhelmed and unable to decide what the next steps are to move forward in life or work. Or, perhaps they are very busy and feel like they don't have time to get work done, and definitely can't find time to relax.
How does your product or service solve these problems?
For instance, if you were a coach, you might help them look at the issue from a outside perspective and teach them to focus on the top three activities that will help them move forward. Or you might provide content marketing services to free them up from some of their busy work so they can focus on revenue-generating activities.
Please list 3 or 4 of your top competitors websites. If you're not sure, take a few moments to search on Google and see who is out there, then list a few best guesses below.
Do you have a logo? If not, would you like to have one created?
Do you have a slogan or a tagline? If so, what is it?
Part 2 of 5 - Your Personal Website Preferences
List 3 or more of your MOST favorite websites and what you love about them as specifically as possible.
What makes you most excited about these websites and makes you want to buy from them right away? Why do you feel that way?
List 3 or more of your LEAST favorite websites and what you dislike about them as specifically as possible.
What turns you off of these websites and makes leave them immediately?
Looking into the future, what are three things would make you feel like your website is successful?
Part 3 of 5 - Your Design and Style Preferences
If your ideal client visited your site, what would they most want to see?
What color scheme would you like to see on your website?
Try to have one or two main colors and one accent color if possible so your website is not overwhelming or confusing. Colors convey many meanings,
this is an excellent resource
for a high-level overview of the meanings of color in business.
Are there any colors you do NOT want to see on your site?
Are there any aspects of you love from other websites that you would like to definitely include on your new site?
This could include things like video, animation, gradient colors, graphics, etc...
Do you have any FONT preference for your site?
Please limit your fonts to 2 - 3 choices. Perhaps one for headings, one for the body text, and one for accents. A great resource for free to use fonts on your site is
What types of images would you like to include on your website?
Positive images help connect with your audience and evoke an emotional response. We suggest saving some of your favorite images in a Pinterest board that you can share with us. Please also note any preferences with regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, etc...
Part 4 of 5 - Website Strategy
What are your website goals (please check all that apply)?
Build your email list
Blogging and blog archive
Entertain your audience
Host your portfolio
Promote a new book
Promote speaking services
Provide information and support
Registration for event
Sell products online
Sell services online
If other, please describe below
Other website goals...
How will you promote your website/how will it fit into your sales strategy?
Do you have any other marketing materials that you would your website to complement?
Which of these is most important to convey to your audience when they visit your website?
Helpful, how to
Part 5 of 5 - Content & Layout
What pages would you like to include in your main (top) navigation bar?
These might include: Home, About, Services, Blog, Contact, etc... Think about your customer journey, or what you want people to do when they reach your website. No more than 5 to 7 top-level links should go here.
What would you like to include in your footer area?
What offer or incentive will you provide to get people to sign up for your mailing list?
This could be a pdf, video training, introductory call, etc...
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