An example might be: married women over 40.

For instance, if they were looking for a coach, they might be feeling overwhelmed and unable to decide what the next steps are to move forward in life or work. Or, perhaps they are very busy and feel like they don't have time to get work done, and definitely can't find time to relax.

For instance, if you were a coach, you might help them look at the issue from a outside perspective and teach them to focus on the top three activities that will help them move forward. Or you might provide content marketing services to free them up from some of their busy work so they can focus on revenue-generating activities.

Try to have one or two main colors and one accent color if possible so your website is not overwhelming or confusing. Colors convey many meanings, this is an excellent resource for a high-level overview of the meanings of color in business.

This could include things like video, animation, gradient colors, graphics, etc...

Please limit your fonts to 2 - 3 choices. Perhaps one for headings, one for the body text, and one for accents. A great resource for free to use fonts on your site is Google Fonts.

Positive images help connect with your audience and evoke an emotional response. We suggest saving some of your favorite images in a Pinterest board that you can share with us. Please also note any preferences with regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, etc...

These might include: Home, About, Services, Blog, Contact, etc... Think about your customer journey, or what you want people to do when they reach your website. No more than 5 to 7 top-level links should go here.

If you are collecting names and emails of your audience or selling products/services on your website, you will need to include a Privacy Policy and Terms and Conditions. These are for your protection and should be prepared or reviewed by your attorney or you can create them online - a quick Google search can lead you to many resources. You might also want to include links to your social media accounts so your audience can connect with you there.

This could be a pdf, video training, introductory call, etc...